Amitabh Bachchan in kalyan jewellers ad as a school teacher, who teaches mathematics
subject. He keeps teaching his students in the same old school in a village which
has very bad shelter and other facilities for years. As he has no money, He meets
one of his old students (prabhu) at his home who is well settled to ask him to help
the school where he studied by donating something. But he feels shy and refuses
to ask. But for a surprise prabhu understands it eventho
Amitabh didn’t ask/say
about it and will be standing in front of a school before Amitabh arrives back.
The concept of the advertisement is Kalyan Jewellers know
what you feel in your heart the moment they see you in their store. They are
showing the service which they render the customers who visit by showing the
way Prabhu serves Amitabh.
The inclusion of watchman in the ad shows the interest and
minute things concentrated by the creative agency.
Even the Target Audience whom Kalyan Jewellers are looking into is also clearly shown through Amitabh costumes and action.
Breaking the Ad and Interpreting their message with reality
Here in the AD: They Symbolize Prabhu as Kalyan Jewellers,
Prabhus Family as the employees who value customer, Amitabh as a customer, the old
school as demand/requirement/need to purchase, the catalogue/brochure is that
photo album in the ad, Amitabh visits the store but doest buy/say what he had
in his mind to them, But Kalyan Jewellers knows what he had in his mind and
comes to his place and sell it where it is required the most.
The Main USP is they focus on Trust which is a very
important thing for anybody while buying a Jewelery.
The only issue with the ad is, we have to see it from the beginning to end to understand it completely.
Definitely first time when somebody watches the ad never understands. Definitely even not the second time. May be from third time.
All together the Ad positioned the brand strongly among public.
